AI12 is a fintech startup based in Dubai, UAE, specializing in financing and insurance solutions tailored for the aviation industry. Redo Bureau designed a new minimalist and clean brand identity for the company. The service streamline financial decision-making processes for market participants. Brand identity draws inspiration from aviation, with a logotype elements related to the shape of airplane. We employ modern typography to reflect AI12's cutting-edge technology. In brand graphics, we incorporate elements such as altimeters and map grids, essential tools utilized by pilots in their decision-making processes. Similarly, AI12's clients rely on our services to navigate their financial decisions effectively.