New website and identity for the relaunch of Ob'edinenie — a new media and contemporary art shop founded in Moscow 2 years ago. Ob’edinenie is a Russian media platform and contemporary art shop that was founded in Moscow in 2018. They showcase the city’s upcoming artistic talent through a series of in-depth interviews, photography and short essays, uniting and giving a platform to an emerging community of artists, designers, architects and writers.
To highlight the community’s diversity, we based the website’s structure on the idea of a moodboard. This concept is visualised through the use of a tightly-set modular grid system, designed to maximise the space given to images. It’s used in combination with a set of vivid gradients that represent the indefinable emotional interaction between art and its viewer.
In addition to the ‘moodboard’ homepage, the website has a ‘Journal’ for its editorial content, an online shop for its products, a ‘Collections’ section for Ob’edinenie’s collaborations with local designers, and an ‘Authors’ page for sorting through artwork in a functional format. As well as online, the identity was rolled out onto a collection of merch, ranging from silk scarves to acrylic keychains, all with the core principle of presenting art as a ‘lifestyle’.Visit website