The Social Technology Center is an autonomous nonprofit developing events for local communities across Russia. They aim at empowering local residents while improving their experience of living in a city.
We picked the concept of a construction kit as the major theme for the client’s visual identity and website. Each element stands for one of the Center’s core values, i.e. shared experiences, openness, and involvement, united in the rhythm of a bustling city. To reflect the client’s versatility, we developed a modular system, easily applicable to different formats. By incorporating a bright color palette we highlighted the Center’s creative approach to problem solving.